Sony Ericsson Announces 3 Bluetooth Watches

Sony Ericsson has announced three new Bluetooh watches from the Bluetooth MBW-150 range that offers the convenience of controlling the phone. Created together with Fossil, this new range of watches aims at bringing together contemporary design and cutting edge Bluetooth technology.

"From the moment you use a Bluetooth watch you wonder how you ever managed without it," says José Barreiro-López Head of Sales & Marketing Support of Sony Ericsson.

The three watches include — the Music Edition that's finished in black with orange details; the Executive Edition that features a professional-looking stainless steel bracelet and the Classic Edition that sports a premium leather strap and black dial.

"Using your watch as a wire-free interface with your phone is about as convenient and non-obtrusive as you can get. Now whether you’re out socializing, working, or just at home with your family, there’s a Bluetooth watch to go with you."

All three timepieces in the MBW-150 range have a scratch-resistant mineral crystal glass face with an antiglare coating. When not using them to control your phone they look exactly like a regular watch due to the OLED display that’s only seen when in use. Also the addition of Bluetooth technology does not lead to a compromise on time-keeping. The watches work on the Quartz analogue precision movement, plus includes a digital time display that’s synchronized with the phone.

Also when an incoming call or a text message arrives, the watch will gently vibrate so with a quick glance users will be able to see the caller ID on the display itself. Users will able to touch a button on the watch to decide whether to reject or mute the call, or take it by pressing the answer key on the headset, car handsfree or phone.

These watches can also be used as a music remote control when the phone’s on the other side of the room or if it’s used to listen to music via the home speakers. Using this feature, users can also view tracks, adjust the volume, change the tune or switch the music off, all from the watch itself.

These MBW-150 watches are also compatible with a wide range of Sony Ericsson phones and the full list can be viewed on www.sonyericsson.com. Perfect partnerships include the new W910 Walkman phone with the Bluetooth Watch Music Edition, the K850 Cyber-shot phone with the Bluetooth Watch Classic Edition and nothing less than the Sony Ericsson P1, the latest addition to the smart phones portfolio, with the Bluetooth Watch Executive Edition.